The Seiko Holding Company was founded by Kintaro Hattori in 1881. He opened a designer watch factory for men which also produced jewelry. It was located in Tokyo, Japan , under the name Hattori. In 1892, he changed the name to Seikosha, which means exquisite workmanship, a tradition which continues to the present day.
The company became Seiko Corporation in 1990, and is now a holding company of which the Seiko Watch Corporation is a major part. It is a very experienced watch company in that at one time all components where made in house, and now certain items are outsourced to other entities. Seiko produces quartz and mechanical watches of a wide range of styles and expense. They cover the complete wrist watch market with tremendous success and meet all customer watch requirements from cheap to expensive.
The company has developed many innovations which have revolutionized the market, their research and development department is unsurpassed. Seiko Corporation of America is the branch of the company that services the United States. The Pulsar brand is also a part of the United States operation. A smaller range of models are produced in the US as opposed to the number produced in Japan by the host companies. Seiko advertising is based around the idea that a watch tells more about a person than any other possession and they have successfully got this idea across to it’s consumers.
The most famous celebrity noted for wearing this brand is James Bond, the epitome of style and fashion. The watch was featured in many Bond films. Seiko also functions as the official timekeeper of many sporting events ranging from World Cup Soccer to many of the winter and summer Olympics. When you purchase a Seiko wrist watch, you get more than a hundred years of tradition and state of the art mechanics and electronics. It is truly an icon in the wrist watch market and why it is one of the most purchased designer watches for men!